Zornitsa Licheva

Biography

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
MBA Admissions How to Stand Out When You Apply for an MBA

Do you want to stand out as an MBA applicant and business professional? You can achieve this with timely preparation, strong goal setting, and clear reasoning about your purpose for going to business school every step of the way. The key is to build connections with schools before applying, craft authentic application materials, and demonstrate passion through specific career goals that align with each program.

Article
MBA CAREERS What Successful People Learn at Business School

Successful people in business leadership develop their expertise through MBA programs that teach critical skills like cross-functional collaboration and leadership under uncertainty. Business school polishes their talent while building competencies in financial analysis and global innovation. The inspiring stories of CEOs like Mary Barra, Tim Cook, Satya Nadella, and Indra Nooyi demonstrate how these MBA-developed capabilities drive corporate success.

Article
Preparation for GMAT GMAT Timeline: How the Test Has Been Evolving

The GMAT has undergone significant transformations since its creation in 1953. One of the key milestones was the introduction of the computer-adaptive format in 1997, culminating in the comprehensive GMAT Focus edition launched in 2023-2024. This latest iteration streamlined the test to just three sections and reduced testing time to 2 hours and 15 minutes.

Article
Preparation for GMAT Discover the Best GMAT Books for the Focus Edition

To prepare for the GMAT Focus Edition, you need the right study materials and prep books. This quick guide looks at three of the best GMAT books out there, including official content from the test creators and materials from leading prep companies. Whether you’re looking for real practice questions or structured study plans, these books provide the foundation for GMAT success.

Article
Business schools MBA Culture at Bologna Business School: Italian Roots with a Global Perspective

Shaped by Italy’s unique cultural heritage and history, Bologna Business School (BBS) and its organizational culture deserve to be explored in detail. The school’s approach to education goes beyond traditional business knowledge. Students in its Global MBA programs step out as polished leaders, equipped with a global mindset, interdisciplinary thinking, and innovation.

Article
MBA destination Top MBA Programs in Europe: A Guide for International Students

Europe offers a diverse and high-quality MBA experience with shorter program durations, strong cultural and professional networking opportunities, and affordable tuition. The best MBA programs in Europe are known for their legacy and prestige. Many of them offer specialized programs in various fields and have strong post-graduation career prospects. Overall, an MBA in Europe is an attractive option for international students seeking global exposure and a strong return on investment.