Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
MBA Fundamentals MBA in the USA vs. Europe vs. Asia: Key Differences in Experience

There are many MBA cultural differences across the US, Europe, and Asia and they extend beyond the program and studies. The culture, teaching, and career outcomes are all unique. For instance, American programs offer two-year formats with case-based learning, European schools provide intensive one-year programs, while Asian institutions blend Eastern and Western practices. Getting an overview of the study experience by region will help you choose the right program based on your career goals and preferred learning environment.

Article
Life in the Campus Find Your Dream University Campus

To find your dream university campus, consider both academic excellence and campus life benefits that match with your personal goals. Think of campus architecture, student services, and study environment quality to ensure the best MBA campus experience. The campus location, university facilities, and opportunities for student networking are also important.

Article
Eligibility and Admission Process How to Stand Out When You Apply for an MBA

Do you want to stand out as an MBA applicant and business professional? You can achieve this with timely preparation, strong goal setting, and clear reasoning about your purpose for going to business school every step of the way. The key is to build connections with schools before applying, craft authentic application materials, and demonstrate passion through specific career goals that align with each program.

Article
Career Success Stories What Successful People Learn at Business School

Successful people in business leadership develop their expertise through MBA programs that teach critical skills like cross-functional collaboration and leadership under uncertainty. Business school polishes their talent while building competencies in financial analysis and global innovation. The inspiring stories of CEOs like Mary Barra, Tim Cook, Satya Nadella, and Indra Nooyi demonstrate how these MBA-developed capabilities drive corporate success.

Article
Admission Tests GMAT Timeline: How the Test Has Been Evolving

The GMAT has undergone significant transformations since its creation in 1953. One of the key milestones was the introduction of the computer-adaptive format in 1997, culminating in the comprehensive GMAT Focus edition launched in 2023-2024. This latest iteration streamlined the test to just three sections and reduced testing time to 2 hours and 15 minutes.