Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Life in the Campus The Alberta School of Business MBA: Built on Collaboration

There is a phrase that appears in the Alberta School of Business’s strategic vision that you don’t often see in a business school’s official documents: kindness. Not excellence, not innovation, not global impact – though all of those are there too. Kindness. It’s described as the benchmark that sets the school’s culture apart, the thing that “emboldens each of us to be confident risk-takers, knowing that we can count on each other”.

Article
MBA Rankings Ranked vs. Non-Ranked MBA Programs: What Really Matters

While MBA rankings offer valuable insights into the prestige and outcomes of particular programs, what truly matters when choosing a business school is the way it fits your specific career goals. Always look into accreditation, faculty, return on investment, and additional factors to help you make the right choice. Non-ranked MBA programs can be just as worthy of consideration as their top-ranked counterparts.

Article
Life in the Campus What Makes the Ivey MBA Different: Culture, Values, and the Case Method

One of the most honest ways to understand the culture of a business school is to look at what its alumni say years after graduation. Ivey MBA graduates are consistent in what they say about their student journey: the relationships, the way of thinking, and the intensity of a year spent doing the same difficult thing alongside the same group of people. Culture is hard to measure during the application process. At Ivey Business School, the alumni record makes it easier.

Article
Teaching Styles Unique Teaching Methods in Business School: What Students Don’t Expect

MBA programs employ learning approaches that go far beyond lectures and textbooks. Whether it’s outdoor leadership expeditions or live consulting projects with real companies, the unique teaching methods used in business schools today are designed to challenge students outside the classroom. Through such approaches, future executives step out into the world much better prepared for the complexity and ambiguity of modern business.

Article
Life in the Campus Responsible Leadership and Belonging: The Culture of the Manchester Met MBA

When you think about choosing an MBA program, school culture may not be at the top of your mind as a deciding factor. And yet, for many students, it ends up being one of the things they appreciate most. At Manchester Metropolitan University Business School (UK), the culture of the MBA is not incidental to the program’s design. From how students are selected to how modules are structured to what the school’s building is made of, every layer of the Manchester Met experience reflects a set of clearly held values. Let’s explore what that actually looks like.