Zornitsa Licheva

Biography

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Cultural Fit The Culture of Excellence and Diversity at ESCP Business School

Through its MBA in International Management, ESCP Business School offers a valuable opportunity for professionals seeking a multi-campus learning experience. Located in six different European cities and with a network of more than 80,000 alumni, this institution is well-known and respected for a reason. But it’s just as important to discover whether the school’s values and norms of behavior offer the right fit for one’s own cultural preferences. Let’s have a closer look at what makes ESCP Business School stand out and gives it its cultural identity.

Article
Cultural Fit Inside the Culture of Ethical Leadership at the Harvard MBA

Harvard Business School (HBS) is renowned for cultivating a distinctive organizational culture within its Full-time MBA program. This culture emphasizes leadership, collaboration, and ethical responsibility, shaping students into effective global business leaders. Known for the effective case method for studying and enriched by a diverse student body, the program encourages critical thinking and a commitment to positive societal impact. What are some examples of the values and culture at HBS and how do Harvard MBA students experience it in person?

Article
Cultural Fit Team-Based Learning Approach at the Smith School of Business Full-time MBA Program

When people think about business school, they might imagine lectures and textbook learning. But there is a lot more happening within an MBA program – each one has a distinct culture that shapes the experience of students. In the Full-time MBA program at Smith School of Business at Queen’s University, participants dive into a learning adventure that also mirrors a real-world workplace. By putting teamwork and practical skills at the center of their curriculum, Smith prepares students for career success and more. Let’s look into how future leaders learn the best ways to communicate, collaborate, and solve complex problems within Smith’s organizational culture.

Article
Cultural Fit Wharton’s Ethos: Forging Innovative Minds in Global Business

In the heart of Philadelphia, the Wharton School of the University of Pennsylvania is in fact the world’s first collegiate business school – meaning it was first to offer a formal business education at the college level. Next to being a renowned academic institution with a campus in the US, it has also cultivated a distinctive organizational culture that influences its Full-time MBA program. This culture includes a commitment to analytical research, innovation, collaboration, and diversity, all of which contribute to shaping future global business leaders.

Article
Cultural Fit Oxford Saïd Business School: Where Tradition Meets Innovation

For those who want to study in the UK and especially considering a Full-time MBA at the University of Oxford’s Saïd Business School, the culture they will get immersed in on campus will be essential for their journey. The school combines the rich traditions of Oxford with innovative approaches to global business education. From its emphasis on excellence to its commitment to accessibility and respect, Saïd Business School’s culture and values are worth exploring in detail.

Article
Cultural Fit How Columbia Business School’s Culture of Innovation and Opportunity Shapes Global Leaders

In the heart of New York City, Columbia Business School (CBS) is known for putting innovation, inclusion, and real-world business engagement first. Of course, the culture at Columbia reflects that of its iconic location, but it also has its own specifics. From championing diversity and equity to providing direct access to the city’s vast business networks, Columbia offers Full-time MBA aspirants a holistic environment where they can grow. This culture not only shapes business leaders but also prepares them to make meaningful contributions to an ever-changing work environment.