Zornitsa Licheva

Biography

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Cultural Fit Oxford Saïd Business School: Where Tradition Meets Innovation

For those who want to study in the UK and especially considering a Full-time MBA at the University of Oxford’s Saïd Business School, the culture they will get immersed in on campus will be essential for their journey. The school combines the rich traditions of Oxford with innovative approaches to global business education. From its emphasis on excellence to its commitment to accessibility and respect, Saïd Business School’s culture and values are worth exploring in detail.

Article
Cultural Fit How Columbia Business School’s Culture of Innovation and Opportunity Shapes Global Leaders

In the heart of New York City, Columbia Business School (CBS) is known for putting innovation, inclusion, and real-world business engagement first. Of course, the culture at Columbia reflects that of its iconic location, but it also has its own specifics. From championing diversity and equity to providing direct access to the city’s vast business networks, Columbia offers Full-time MBA aspirants a holistic environment where they can grow. This culture not only shapes business leaders but also prepares them to make meaningful contributions to an ever-changing work environment.