Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Industry and Employment Trends Emotional Intelligence, Agility & Negotiation: What Matters Now

Business school provides professionals with a safe space to get to know themselves better and start investing in those intangible skills that can’t be acquired with a quick course or certificate. Even though they may seem difficult to master or measure, it’s qualities like emotional intelligence, adaptability, and negotiation that actually differentiate successful role models from leaders who get stuck in their career growth.