Zornitsa Licheva

About Zornitsa

Profession: Content Writer and Editor

Years experience: 9

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Industry and Employment Trends The MBA Degree as a Stepping Stone to Public Sector and Nonprofit Leadership

An MBA degree serves as a stepping stone to the public sector and nonprofit leadership by equipping professionals with financial management, strategic planning, and data analysis skills. More and more schools offer specialized tracks in social enterprise and public policy, while scholarships and internships help MBA graduates build meaningful careers in the sector.

Article
MBA Specializations Why France Is the Global Hub for Luxury Brand MBAs

France is one of the ideal destinations for pursuing a luxury brand management MBA. It is home to iconic fashion houses and offers specialized business school programs with industry connections. Whether pursuing a luxury MBA at boutique institutes or an MBA at a well-established university, students gain access to valuable networking opportunities and lucrative roles in prestigious brands.

Article
Industry and Employment Trends Emotional Intelligence, Agility & Negotiation: What Matters Now

Business school provides professionals with a safe space to get to know themselves better and start investing in those intangible skills that can’t be acquired with a quick course or certificate. Even though they may seem difficult to master or measure, it’s qualities like emotional intelligence, adaptability, and negotiation that actually differentiate successful role models from leaders who get stuck in their career growth.

Article
MBA Programs and Accreditations Dual-Degree, Exchange & Multi-Campus MBA Programs: How They Work

With so many program options nowadays, MBA applicants can choose not just to attend one campus or obtain one degree. They could also pick a dual degree MBA, a multi-campus MBA, or a program that features international exchanges. These options are very different from each other, but they all offer opportunities for students to grow and gain invaluable experience.